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Friday, November 13, 2020 | History

1 edition of Selling high technology products in the world market found in the catalog.

Selling high technology products in the world market

Selling high technology products in the world market

legal aspects

by

  • 293 Want to read
  • 6 Currently reading

Published by Law & Business/Harcourt Brace Jovanovich in New York .
Written in English

    Places:
  • United States.
    • Subjects:
    • Export controls -- United States.,
    • Export sales contracts -- United States.,
    • Technology transfer -- Law and legislation -- United States.,
    • License agreements -- United States.

    • Edition Notes

      Statementchairman, Lee R. Marks.
      ContributionsMarks, Lee R.
      Classifications
      LC ClassificationsKF1987.Z9 S45 1984
      The Physical Object
      Paginationv, 401 p. :
      Number of Pages401
      ID Numbers
      Open LibraryOL2588371M
      LC Control Number85139108

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Selling high technology products in the world market Download PDF EPUB FB2

Strategic Considerations for the Triple Bottom Line in High-Tech Companies. MARKET: Marketing of High-Technology Products and Innovations provides comprehensive coverage of the latest academic research and leading-edge business practices to prepare readers for the unique challenges they will face when marketing high-tech products and services/5(29).

The book is written as a twelve-chapter handbook. Chapter 1 begins with an introduction to high-technology products and industries, offering a definition of high technology based on common characteristics found in empirical research: market, technological, and competitive uncertainty/5(26).

In a book that is as fascinating as it is pragmatic, William H. Davidow, a legend in Silicon Valley, where he was described as "the driving force behind the micro processor explosion," tells how to fight the marketing battle in the intensely competitive world of high-tech companies—and by: Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers or simply Crossing the Chasm (, revised and ), is a marketing book by Geoffrey A.

Moore that focuses on the specifics of marketing high tech products during the early start up by: CHAPTER 1 Introduction to World of High Technology Marketing CHAPTER 2 Strategic Market Planning in High-Tech Firms CHAPTER 3 Culture and Climate Considerations for High-Tech Companies CHAPTER 4 Market Orientation and Cross-functional (Marketing/R&D) Interaction CHAPTER 5 Partnerships/Alliances and Customer Relationship Marketing CHAPTER 6 Marketing Research in High.

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To better elaborate why new high-tech products’ road to market is bumpy and which perils await their marketers, this article expands in three ways on the aforementioned explanation of “high uncertainty about technology and the market.” First, it offers more complete characterizations of both market and technological uncertainties.

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As we kick off a new year, and to accompany my list of Top 17 Technology Articles of and my list of most read Forbes Technovation columns, I wanted to.

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The Contingency Model for High-Tech Marketing 31 Framework for High-Technology Marketing Decisions 33 Summary 34 Glossary 35 Appendix 1.A High-Technology Industry Classifications 41 Appendix 1.B Outline for a Marketing Plan 43 CHAPTER 2 Strategic Market Planning in High-Tech Firms 45 Competitive Advantage: The Objective of Marketing Strategy Enron Corporation was an American energy, commodities, and services company based in Houston, was founded in as a merger between Houston Natural Gas and InterNorth, both relatively small regional its bankruptcy on December 3,Enron employed approximat staff and was a major electricity, natural gas, communications and pulp and paper company.

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the company's share of all retail sales is as high. Pre-K Preparation. Early childhood development is a growing need and a trending topic in the education world.

As it should be! Early childhood education, often referred to as “Pre-K 3,” and Pre-K 4,” is building the foundation for young learners and preparing them for a much different kind of Kindergarten, than many of us experienced as children.With this in mind, let’s use AdWords to sell your high-tech product to low-tech buyers.

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